Telecommunication company Safaricom has announced a Ksh15 million funding for Rhino Charge.
In a statement, Safaricom noted that the funds will support Car No. 44 (AK44), led by Adil Khawaja and his team of four. Khawaja has been a long-time participant in the event for over 20 years.
In addition to the Ksh15 million sponsorship, Safaricom will also provide network connectivity at key areas of the event.
“Once again, we are delighted to sponsor the Rhino Charge, an initiative dedicated to the conservation, restoration, and protection of our endangered ecosystems. At Safaricom, sustainability is a deeply ingrained value that guides our every step. We firmly believe that businesses can be a force for good, and our support for this iconic event underscores our dedication to environmental conservation and sustainable development. By partnering with Rhino Ark, we aim to protect Kenya’s precious mountain forests and raise awareness about the critical role they play in our ecosystem,” Safaricom announced.
Kajiado County will host the 35th edition of the Rhino Charge on this year’s Madaraka Day weekend.
According to this year’s programme, scrutinising competing vehicles will be done on Friday, May 31 with the main event taking place the following day. Winners in the various categories will be awarded on Sunday, June 2, 2024.
So far, 64 teams have entered the gruelling competition including veteran ‘chargers’ such as Team Bundufundi who have been on this trail since 1996. The team, bound together by blood and other special friendships, was the first to have a girl on a winning team.
