With nightclubs closed, DJ sets had moved online, but now it looks like it is about to get much, much worse for them as Facebook is set to get rid of DJ livestreams live from 1st October.
Facebook is introducing sweeping new rules that are more aggressive than ever towards DJ livestreaming.
While big-name DJs, music industry companies and record labels continue to do behind-the-scenes deals with Facebook to host DJ livestreaming events with impunity on the platform, it seems explicitly that “one rule for them, one rule for us” is about to be fully enforced.
As part of a more general sweeping change to the way Facebook polices content on its platform, there are new specific music guidelines, which state:
“You may not use videos on our Products to create a music listening experience … If you use videos on our Products to create a music listening experience for yourself or for others, your videos will be blocked and your page, profile or group may be deleted. This includes Live.
The full guidelines go on to describe scenarios where bans are likely to be enforced, but the message is clear: Facebook is for sharing with family and friends, not for sharing music – unless you happen to be big enough to get an exception to the rules for your commercial enterprise.
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The Facebook engineer has published a scathing resignation letter accusing the company of “profiting off hate” and criticising it for “choosing to be on the wrong side of history.”
“I’m quitting because I can no longer stomach contributing to an organization that is profiting off hate in the U.S. and globally,” wrote Ashok Chandwaney in the letter obtained by the Washington Post.
Chandwaney, whose pronouns are they, them, and theirs, posted the letter to Facebook’s internal employee network on Tuesday, stating that it was their last day after five and a half years with the company.
In it, they systematically detailed how Facebook has failed to uphold its five core values when it comes to addressing hate on the platform. These values are “Be Bold,” “Focus on Impact,” “Move Fast,” “Be Open,” and “Build Social Value.”
