Isuzu East Africa has raised its market share to a new high of 40.1 percent in the nine months ended September as it recorded relatively better sales compared to its rivals.
The motor vehicle dealer’s performance comes amid the Covid-19 pandemic that saw sales of new vehicles sharply decline after the implementation of the travel restrictions before starting a gradual recovery as lockdowns eased.
The unit sales for Isuzu in the review period was at 3,067, giving it a 40.1 percent market share of the motor vehicle industry sales of 7,637 as per the Kenya Motor Industry Association (KMI) records.
The dealer which sells its namesake commercial vehicles including buses, pickups, and trucks recorded a 38.8 percent share a year before when its unit sales stood at 3,913 out of the 10,081 overall sales.
Isuzu now has a significant lead over Toyota Kenya which previously used to swap places at the top of Kenya’s new vehicle sales tables.
Toyota which sells its namesake pick-ups, passenger cars, Hino trucks, and minibusses recorded 1796 sales which gave it a 23.5 percent market share in the review period.
The dealer’s sales the year before was 2642 and gave it a 26.2 percent market share.
While Simba Corporation which deals in Mahindra, Renault cars, and Mitsubishi commercial vehicles sold 1071 units in the review period when it ranked third with a 14 percent market share.
The company recorded 1565 unit sales the year before when its market share stood at 15.5 percent.
isuzu’s increased market share came at a time when the industry orders fell 24.2 percent to 7,637 units, implying that the company’s rivals recorded a much larger sales drop.
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Monthly new vehicle sales rose to peak at 1065 in September but a major slump earlier this ear is expected to result in a weaker performance in the full year ending December.
“Reopening of the economy is a major factor for the rebound in sales,” Rita Kavashe, chief executive of Isuzu East Africa, said in a recent interview as reported by Business Daily.
She further told the daily that sales for the full-year to December, however, still expected to be off by 20 to 25 percent compared to last year.
