“In view of the above, therefore, you are required to furnish the ministry with a comprehensive report on the criteria used and circumstances leading to the registration and licencing of the product under the Pharmacy and Poisons Act.”
The product has been gaining popularity since it was introduced in the market late last year.
LYFT is a nicotine pouche marketed by BAT Kenya as an alternative to cigarettes for addicted smokers.
The pouch is placed inside the mouth between the lip and gums for extended periods.
READ MORE:
However, BAT has always maintained that the product is a tobacco-free modern oral nicotine pouch and is meant for the adult population.
But Anti-tobacco lobby groups led by the Kenya Tobacco Control Alliance have always protested the registration of the product by the board, saying the product is causing serious addiction to the youth.
Other organisations that have called for the product deregistered include the National Taxpayers Association, the Non-Communicable Diseases Alliance of Kenya, the International Institute for Legislative Affairs and the Kenya Network of Cancer Organisations.