Airtel Steals Subscribers From Safaricom


Telecom operator Safaricom slightly lost its market to its competitors but maintained an unassailable lead in the number of users of its mobile money service M-Pesa.

The latest statistics from the Communication Authority of Kenya shows that Safaricom’s market share in mobile subscription stood at 64.8 percent, a decline by 0.3 percent.

In March 2020, Safaricom had 35,607,302 up from 35,335,107 in December 2019 recording a slow growth rate of 1.2 percent.

On the other side of the coin, Safaricom’s major rival Airtel gained by 0.7 percentage points which brought its market share to 26.6 percent and recording a 4 percent increase in mobile subscribers.

Airtel subscribers increased from 14,118,569 in December 2019 to 14,682,293 in March 2020

Telkom Kenya recorded a loss of 0.4 percentage points, posting a market share of 5.8 percent with 3,190,661 subscribers while Equity’s Equitel market share remained unchanged at 3.1 percent with 1,726,372 subscribers.

Safaricom home fiber popularity is however on the rise accounting for 33.1 percent of the market share with 165,810 subscribers.

Wananchi Group Kenya however has maintained the lead with 35 percent market share with 175,433 internet subscribers. Jamii Telkom became third taking 15.6 percent of the market share.

The number of registered active mobile money subscriptions stood at 29.1 million while the number of active mobile money agents stood at 202,102 in the third quarter of the FY 2019/20.


In terms of market share for the mobile money subscriptions, M-Pesa maintained the lead with a market share of 98.8 percent while Airtel Money and T-Kash recorded market shares of 1.1 and 0.05 percent respectively.

Mobile data subscription for Safaricom PLC declined during the same period following stiff competition from other operators like Airtel Networks Limited, However, Safaricom recorded the highest market share in mobile data subscription at 68.8 percent while Equitel recorded the market shares at 0.4 percent.


Please enter your comment!
Please enter your name here