Apple announced two new Apple Watches last month, but it’s far from being finished when it comes to new product launches for the year.
The company is holding an event on October 13 , where it’s widely expected to unveil four new iPhones and possibly a new HomePod.
The iPhone 12 launch is expected to be the main attraction during Apple’s big event. Apple typically unveils its new smartphones in September, but had to delay its iPhone debut because of the COVID-19 pandemic.
This year’s release is expected to be a particularly big one for Apple. Some analysts are expecting this to be a major upgrade cycle as the millions of iPhones in use around the world continue to age meaning they’re ripe for upgrades.
Wedbush Securities analyst Daniel Ives estimates that 40% of Apple’s active installed base hasn’t upgraded their iPhones in 3.5 years.
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“So you have a massive pent-up demand in the installed base going into a 5G transformational product cycle,” Ives told Business Insider. “That’s why I kind of view it as, really it’s almost the perfect storm of demand for Apple.”
Here’s a closer look at what we’re expecting to see from Apple’s upcoming launch event.
The star of the show will be Apple’s new iPhone family, which is expected to consist of four models: a 5.4-inch iPhone 12 “mini,” a 6.1-inch standard iPhone 12, a 6.1-inch iPhone 12 Pro, and a 6.7-inch iPhone 12 Pro Max.
That’s according to various leaks and reports that have emerged over the past year from TF International Securities analyst Ming-Chi Kuo , Bloomberg’s Mark Gurman and Debby Wu, and most recently, a leaker known as “Kang.”
All models are expected to support 5G connectivity and will reportedly feature a fresh new design inspired by the iPad Pro’s flat, stainless steel edges.
Each phone will also come with screens that use OLED technology, which provides richer contrast and deeper blacks. Such screens are usually reserved for Apple’s high-end Pro iPhone models only.
All told, Apple’s new iPhone lineup is expected to be front and center.
