Kenyan internet sensation Elsa Majimbo has bagged a deal to work with Rihanna’s leading fashion brand, Fenty.
Taking through her social media handles, crisp-crunching, straight-talking and unabashedly fond of fame, 19-year-old Kenyan student Elsa Majimbo, has confirmed receiving a bid to do a campaign with Fenty.
Majimbo has gone ahead to thank Rihanna, who she calls her best friend for that opportunity to work with Fenty.
“My 19 year old self literally got a chance to work with Fenty. I’m so proud!!!! Thanking the Fenty fam they’ve been so amazing and Rihanna for this amazing brand !” She wrote.
My 19 year old self literally got a chance to work with @FentyOfficial . I’m so proud!!!! Thanking the Fenty fam they’ve been so amazing and Rihanna for this amazing brand ! ♥️ pic.twitter.com/8j4LsIGXAD
— Elsa Majimbo (@ElsaAngel19) September 13, 2020
It is not the first deal she is receiving this year, rather since the onset of Covid-19. Majimbo was been getting wins after wins. Earlier this year, Majimbo bagged her first deal with Mac cosmetics.
— Elsa Majimbo (@ElsaAngel19) May 13, 2020
Viral videos filmed in her bedroom have won her a lot of support. It is the mocking humour that has earned Majimbo praise in Kenyan, South African and US media outlets.
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There are three hallmarks of the monologues delivered by Majimbo, many of which have more than 300,000 views on Instagram. The first is crunching potato crisps with indifference (her favourite flavour is cheese and onion) to emphasise a point, often while leaning back onto a pillow. The second is declaring “It’s not my mistake,” while addressing people’s questions as to why, for example, she has not joined TikTok, or participated in “corona challenges”.
The final signature move is the use of tiny 90s sunglasses as a prop demonstrating her superiority. “It’s just so hard to be happy when everybody is below you,” she says in one video, captioned “When I find R100 in trousers I haven’t worn in 2 months” on Twitter. “The true question is not how I became famous. Rather how I became rich,” and she slides the sunnies resting on her head down onto her eyes.